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I'm Jo, an SEO copywriter in Sydney specialising in content that both Google AND humans love. 

As a teacher-turned-copywriter with over 20 years of experience, I know that creating authentic content isn't easy—especially now that AI-generated content is everywhere. 

My human-crafted approach delivers strategic, conversion-focused content that stands out from AI-generated noise and helps Sydney businesses rank higher on Google while connecting with their ideal customers.

Connecting with your audience through language is an art in itself.

Great content marketing involves communicating value and interest to your audience, through language and stories.

But, it doesn't happen by accident.

This type of communication starts with solid strategy, thoughtful research, and a splash of creativity.

Most importantly? It should leave your readers hungry for more...

Are your words turning heads or opening wallets? If not, you're missing valuable opportunities (and wasting prime digital real estate). That's where I come in!

Writing conversational copy and content is my speciality…

It's sounds like having a friendly conversation (with your ideal customer) while including the perfect keywords for special effects!

Let me take care of the words so you can focus on your expertise.

My SEO-optimized approach gives you comprehensive product pages and website copy that help customers understand your offerings while improving your search rankings in Sydney and across Australia.

Struggling to find the words to express your Sydney business's unique story? Let's work together to drive traffic to your website through clever, consistent, SEO-optimized copy that resonates with your local market. 

Are your blogs gathering digital dust? As an experienced SEO copywriter in Sydney with over 20 years of creative storytelling experience, I craft blog content that educates, entertains, ranks on Google, and most importantly—converts visitors into customers!

You have the words but need professional structure and editing? As a former English teacher turned professional copywriter, I'll refine your CVs, emails, and business communications better than any AI tool!

You have a gift with your words and I always admire people who find the right words to what I’m feeling!

- Tomoko Timbs

@tomokoskitchen

Working with Jo on our website and copy bundle was the best decision we made for GelatoMania Australia. After 40 years in the hospitality industry, we needed someone who could quickly establish our online presence without compromising quality – Jo delivered this and more.

- Carlo & Denise 

@gelatomaniaaustralia

Jo is an exceptional copywriter with a rare blend of professionalism, creativity, and precision. Her timely feedback and flair for words transformed our brand messaging. Highly recommend for expert content writing and SEO copywriting!!

- Kerri Roach 

@amorahkinesilogy

Jo's ability to capture the essence of our PRD Oatley story through writing our "About Page" and blog posts, has significantly elevated our agency's presence.

Not only does Jo spend the time to research and understand the nuances of the St George property market, but she also brings a natural talent for weaving local insights into every piece of content.

- Dean Sperotto

@PRDOately Real Estate

it's probably worth a look