Jo is a teacher & copywriter with a passion for creative storytelling for influence & sales conversion.

Her distinguished journey to becoming a copywriter is rooted in a love for education, creativity, and connection, spanning over two decades.

Jo brings a unique & playful perspective to bringing business stories to life through engaging, clever copy. 

From Classroom Chalk to Clever Copy-with purpose

Hi! Welcome to my wordy world. 

Get comfy with a cuppa...here we go! 

It all started 20 years ago in a classroom, where I taught young minds to grow, learn, and become independent. 

This journey took on deeper meaning when I was diagnosed with Usher Syndrome, which opened my eyes to the crucial importance of accessibility in everything we create. 

When I had my first child, I, like many mums, wanted to stay at home while still contributing meaningfully. 

So, I dusted off my creative hat (which, let's be honest, was never really off) and took a dive into the world of handmade, fibre arts—crochet and macramé. 

As I marketed my handmade creations on Etsy and social media, I found myself writing more and more—product descriptions, blog posts, and website copy. 

My experience with Usher Syndrome has given me a unique perspective on creating content that's not just beautiful, funny & fun, but accessible to everyone. 

Somewhere between teaching, crafting and copywriting, I realised I had a knack for storytelling that resonates with many different types of business owners. 

My study of the human psyche and hours of lesson planning to meet the needs of diverse learners and an entire career (so far) of strategic writing, has helped me reach & impact wider, more diverse audiences.

Fast forward to today: I’m now a trained copywriter with a wealth of experience writing for many businesses and telling stories for people around the world. 

I have brought many models of business to life through clever and creative copy. 

From blog posts, product descriptions and policies for Real Estate agencies to SEO web page descriptions and About Pages for energy healers, gelato stores and handmade crochet queens on Etsy!. 

Crafting spicy, clever copy that grabs attention and makes selling easier is my jam.

So.....Why Hire Me as Your Copywriter?

I'm diverse and open minded, super easy to talk to but data driven and always thinking about your strategic shift to success.

My goals are always to guide your client thinking from "hmm this looks cool....to where is the checkout?"

• Creative Expertise: As a fellow creative, I get the hustle and heart behind every handmade product. I’ve been in your shoes, and I’m here to help you shine.
• Educational Background: With years of teaching under my belt, I can explain complex ideas simply and purposefully. No jargon, just plain, engaging language.
• SEO Ninja: Google and I are on a first-name basis. I’ll optimise your content to ensure it’s not just beautiful but also searchable. 
• Email Marketing training and experience: I won't hide it, I lstudied hard and learnt from the best! Bernadette Schwerdt from Copy School, Australia and Australian Writer's Centre took my copywriter journey from next to NO experience and no - how to ... well i pretty much know everything there is to know and LOVE about email marketing. The funnels, the buyer journey, and I know HOW to create campaigns, with proven methods, to help convert visitors into paying customers and loyal advocates. 
• Tailored Content: I research naturally & craft copy that’s as unique as your brand, filled with personality and tailored to your audience.
• Friendly Collaboration: Think of me as your bubbly, happy wordsmith next door, ready to infuse your copy with humor and heart.
• Accessibility Champion: Living with Usher Syndrome has made me passionate about creating inclusive content. I can help your brand reach and connect with diverse audiences through accessible, thoughtful communication.
• Unique Perspective: My personal journey combines creative expertise with firsthand understanding of accessibility needs, allowing me to craft content that truly speaks to everyone. 

Want to learn more?

Subscribe to my fancy wordsmith list & get FREE copy tips and downloadable content.

I'll even throw in a fun story or two & some wordy inspiration.

If you're a business looking to spice up your brand with copy that connects and converts, you're in the right place.

Margaret Atwood