A copywriter crafts persuasive content that drives action, creates compelling marketing materials, and develops strategic messaging to engage audiences and boost business growth.

From product descriptions to viral marketing campaigns, copywriters craft words that sell, inform, and inspire.

Some examples of things I can create for you are:

• Marketing materials (brochures, advertisements, email campaigns)
• Website content (landing pages, product descriptions, blog posts)
• Social media content (posts, captions, paid advertisements)
• Technical documentation
• Brand messaging (mission statements, company values, tone of voice guidelines)

What's Tone of Voice? 

It is your brand's personality in words - how you communicate, from word choice to emotional style, across all content. 

Here's how a copywriter helps a handmade business convert browsers into buyers:

Product Descriptions: "Handcrafted Lavender Soap transforms your daily routine into a spa experience. Each bar is lovingly made in small batches using organic ingredients and dried lavender from local farms." 

(Instead of just: "Handmade soap with lavender") 

Instagram Captions: "Every fibre weaves a dream. Swipe to watch Zali transform raw wool and silk into ethereal wall art. From wisps of colour to sculptural poetry.#fiberartistry #contemporaryfibreart"

(Instead of just: "Made some fiber art today")

Email Marketing: The sure-fire way to "convert your prospects into customers, and turns one-time buyers, into repeat customers and raving fans" (Bernadette Schwerdt Copy School).

Website About Page: "From my grandmother's vintage sewing machine to your family's treasured moments, each handmade baby blanket carries three generations of love and craftsmanship." (Instead of just: "I make baby blankets from home")

                                       Proof that copywriters are basically wizards

                     Turning plain old facts into emotional gold that makes you need something 

                                                   you didn’t even know you wanted. 

1. Contact me 
2. We will set up a time to chat (face to face with coffee and cake, online facetime or phone conversation) and I will take a client brief to get an understanding of your business and needs.
3. You will be given a copywriting proposal and confirmation, 
4. I'll get to work! (lots of research and witch ...... I mean....word craft!)
5. I'll get back to you with the goods for review