About Jo
Your SEO-Savvy Copywriter
Hello there! Lovely to meet you,
If you're wondering who's behind these words and whether I can help your business shine online? Let me tell you a bit about myself and how my journey led me to helping businesses like yours.
From Teacher to Typer
My path to copywriting began in a classroom over 20 years ago. I spent my days helping young minds grow, learn, and become independent thinkers. Little did I know how perfectly this would prepare me for crafting words that both educate AND convert!
Life took an interesting turn when I was diagnosed with Usher Syndrome. This opened my eyes (quite literally) to the crucial importance of accessibility in everything we create. It's given me a unique perspective on how to make content that truly reaches everyone.
Where SEO Magic Meets Human Connection
Here's something I've discovered along the way: The best SEO strategy isn't just about pleasing algorithms—it's about connecting with real humans who are searching for exactly what you offer.
When I write copy for your business, I'm thinking about:
- The words your ideal customers are typing into Google (those precious keywords! Read why they're so important)
- The questions they're asking before they're ready to buy
- The emotional triggers that turn casual browsers into loyal customers
- How to structure content so both search engines AND humans love it
How I Can Help Your Business Grow
My approach combines strategic SEO practices with conversational writing that feels like you're chatting with a trusted friend. Because let's face it—nobody enjoys reading robotic content stuffed with keywords!
I specialize in:
- SEO-optimized website copy that ranks AND converts
- Blog posts that attract organic traffic to your site
- Email sequences that nurture leads with personality
- Product descriptions that both Google and customers adore
A Few Fun Facts About Me
When I'm not crafting conversion-friendly copy, you might find me crocheting, creating macramé, or enjoying a good cuppa. My background in fiber arts actually taught me a lot about patience and attention to detail—qualities that serve me well when researching keywords and crafting the perfect headline!
Ready to Make Your Website Work Harder?
Let's chat about how I can help elevate your online presence with words that work double-duty: ranking in search results while connecting emotionally with your ideal customers.
Drop me a message below, and I promise to respond with the same care and attention I give to every word I write for my clients.
Looking forward to helping your business thrive online!
