From Teacher to Copywriter: How I Help Properties Tell Their Unique Stories

Ever wondered how a classroom full of energetic 8-year-olds prepared me for writing property descriptions that sell? 

Turns out, capturing attention spans is a transferable skill! 

I've discovered that storytelling isn't just for story time—it's the secret ingredient to property listings that actually convert.

Why Property Stories Matter More Than Square Footage

Your property isn't just four walls and a roof. It's a future home, a potential investment, or someone's dream come true. 

When I decided to pursue a side career as a copywriter, I brought along my most valuable skill: the ability to make ANY subject fascinating (try explaining fractions to third graders on a Friday afternoon!).

The property market is crowded with listings that all sound the same. "Spacious kitchen" and "cozy bedroom" aren't cutting it anymore. Your listing needs to stand out and speak directly to the hearts of your ideal buyers or renters.

"Working with Jo transformed how we present properties. Our listings now tell stories that buyers connect with emotionally. Viewings increased by 43% in the first month alone!" - Dave Symbio, Property Listing Party Planner

The 3 Biggest Mistakes Property Listings Make (And How I Fix Them)

Cookie-Cutter Descriptions That Could Apply Anywhere

You know the ones—they could be describing any property in any neighborhood. Generic descriptions don't sell because they don't help buyers envision their future lives.

Instead, I focus on the unique character of each property: the way morning light streams through the kitchen windows, the perfect reading nook under the stairs, or how the back deck becomes entertainment central in Summer.

Ignoring the Neighborhood Story

A property doesn't exist in isolation. The surrounding community is part of what buyers are investing in.

As a teacher, I learned that context matters. That's why I research local cafés, parks, schools, and community events to weave neighborhood highlights into your property's story. Buyers aren't just purchasing a house; they're buying into a lifestyle.

Technical Jargon That Disconnects

Real estate has its own language, but most buyers don't speak it fluently. 

Technical descriptions create distance when what you need is connection.

I translate features into benefits, helping potential buyers understand how that north-facing aspect or split-level design will enhance their daily life. 

It's about answering the question: "What will this mean for me?"

How My Teacher Background Creates Better Property Copy

Remember how I mentioned keeping kids engaged? The attention span of today's property browser isn't much longer. My classroom experience taught me to:

• Hook interest in the first 5 seconds (or they're scrolling to the next listing)
• Break information into digestible chunks (bullet points are your friend)
• Use simple, evocative language that creates mental pictures
• Tell stories that make emotional connections (enter my famous 5 Senses & Descriptions - hello@jogeaney.com.au to find out more!)
• Answer questions before they're asked (Hello How To Write FAQs that are like your cheat sheet to property clicks!)

When potential buyers can picture themselves living in the space—hosting family dinners, watching sunrise from the balcony, or working from the home office—they're already halfway to making an offer.

Ready to Tell Your Property's Unique Story?

Don't let your special properties get lost in a sea of "charming" and "must-see" listings. Whether you're a real estate agency, property developer, or individual seller, I can help you highlight what makes your property the perfect match for your ideal buyer.

Click here to book a free 15-minute consultation where we'll discuss how to transform your property listings from forgettable to irresistible. 

I have property copy packages designed specifically for busy real estate professionals who need quality copy, fast.

Let's work together to tell your property's unique story—one that will have potential buyers reaching for the phone instead of scrolling to the next listing!