Business English Copywriting Services | International Market Expert | Sydney

As a professional English copywriter in Sydney with over 20 years of teaching experience, I specialise in helping international entrepreneurs break language barriers and connect authentically with English-speaking markets. Whether you're expanding into Australia, the US, or UK markets, I transform your message into clear, compelling content that resonates with your target audience while preserving your authentic business voice.

Don't let language barriers limit your global business potential. Partner with an English copywriting specialist who understands the unique challenges international businesses face when communicating across cultures.

Whether you're targeting Australian customers, expanding into the US market, or reaching UK audiences, strategic English copywriting is your key to building trust, credibility, and sales in competitive English-speaking markets.

Contact me today for a free consultation and sample edit of your existing content to see how professional English copywriting can transform your international business communications.

I welcome international businesses from all countries, with particular expertise supporting Italian-speaking entrepreneurs and businesses expanding into English-speaking markets. As both an ESL (English as a Second Language) teacher and Italian speaker, I have deep understanding of the challenges non-native English speakers face when communicating professionally.

While I specialize in helping Italian businesses navigate English markets (having first-hand experience with the language transition), my ESL teaching background has equipped me to work effectively with entrepreneurs from diverse linguistic backgrounds. Whether you're from Italy, Germany, France, Japan, or anywhere else in the world, I understand the common pitfalls and cultural nuances that can impact your English business communications.

My teaching experience has shown me that every language brings unique challenges when transitioning to English - and I use this knowledge to help you communicate authentically while sounding completely professional to English-speaking customers.

Having taught English as a second language for over 20 years, I've learned that 'English' isn't just one language - it varies significantly between Australia, the US, UK, Canada, and other English-speaking regions. My approach combines my ESL teaching expertise with market-specific copywriting knowledge.

For Australian markets: I ensure content includes Australian spelling (colour vs color), local cultural references, and the direct but friendly communication style Australians prefer.

For US markets: I adapt to American spelling, cultural touchstones, and the more enthusiastic, sales-focused tone that resonates with American audiences.

For UK markets: I incorporate British spelling and the more reserved, sophisticated communication style that builds trust with British customers.

As someone who learned to navigate these differences as an Italian speaker entering English markets, I understand both the linguistic and cultural adaptations needed. I don't just change spelling - I adjust tone, cultural references, and even business communication expectations to match what each market expects and responds to.

This is an excellent question that many international business owners ask! As both an ESL teacher and Italian speaker, I can explain this from personal experience.

Translation takes your existing content and converts it word-for-word into English. While accurate, it often sounds stilted, formal, or 'foreign' to native English speakers because it maintains the original language's sentence structure and cultural approach.

Copywriting creates new content specifically designed for English-speaking audiences. Instead of translating what you've already written, I work with you to understand your business goals and target audience, then craft entirely new English content that sounds natural and compelling to native speakers.

For example, Italian business culture tends toward more formal, elaborate communication. Direct translation might sound overly complex to Australian customers who prefer straightforward, conversational language. As a copywriter, I bridge this gap - preserving your business's authentic personality while adapting the communication style to what English-speaking customers expect and trust.

Think of translation as changing the language, while copywriting changes both the language and the cultural communication approach to match your new market.

Timeline depends on the scope of your project and how much existing content needs adaptation. Here's what I typically see:

Simple website page optimization: 1-2 weeks

• Homepage, About page, or service page
• Includes cultural adaptation and SEO optimization for English-speaking search terms

Complete website content overhaul: 3-4 weeks

• Full site content strategy and rewriting
• Comprehensive market adaptation for your target English-speaking region

Ongoing content marketing: 2-3 weeks to establish, then ongoing

• Blog posts, email campaigns, social media content
• Building long-term SEO presence in English markets

Rush projects: 3-5 business days (additional fee applies)

• For urgent launch deadlines or time-sensitive campaigns

My ESL teaching background actually speeds up this process because I immediately recognize common non-native English patterns and know exactly how to adapt them for maximum impact with English-speaking audiences. Rather than just editing what exists, I can quickly identify what needs complete restructuring versus simple refinement.

I always provide realistic timelines upfront and keep you updated throughout the process. Most clients are surprised how quickly we can transform their English presence once we have a clear strategy in place

I am a freelance copywriter based in Sydney, Australia. You can follow me on social media with the links below.